In the competitive modern world, having good Marketing & Selling Intelligence can mean the difference between success and failure. Researching the markets you sell in gives you an understanding of the buying and selling patterns you are dealing with, and helps you to develop your brand in line with current consumer behavior. Good business decisions need to be based on good information. No data; no strategy.
This training program gives a practical understanding of the key potential strategies and tactics to be used on a short- and long-term basis to face the challenges of competition, to meet customer requirements and to maximize revenues over the next years, for current and future services.
The marketing plan
Product positioning (4Ps)
Forecast, budget and objectives
New service introduction and marketing tools
Product concept development
Project outline & task management
Product Launch & Monitoring
Sales and Account Management techniques
Customer relationship management
Selling in the fast moving environment
Creating a customer care culture
Focus on creating value
Customizing services to customers
Going the extra mile