Courses Details
Course Schedule
Target Audience
Those who have successfully mastered the basics of standard English, and now need to be able to express their ideas more clearly and effectively, at an advanced level.

Participants should already have a good comprehension of Business English, but may have trouble knowing how to begin, or follow through, on various types of business correspondence.  


This program has been designed to allow delegates to perfect their Business Writing Skills. Participants will practice writing a variety of business correspondence, both formal and informal, as well as enhancing accuracy and written fluency. 

Throughout this program learners will acquire confidence in writing at an advanced level, they will also acquire the ability to use the right type of language to suit their audience, the skills necessary to produce top-quality written communication as well as advanced proofreading skills. Whether summarizing reports to present key information to senior management, or writing to key customers, this is the course that will help participants acquire all essential business writing skills. 
Course Objectives
The program focuses on the following objectives:

1. Review the basic principles of Business Writing.
2. Understand what key message is, and how to deliver it in a courteous, clear, correct, and concise way.
3. Practice using positive language, especially when giving bad news.
4. Understand how to adjust the language for different types of readers.
5. Develop scanning and summarizing skills.
6. Learn how to convey the core messages from a longer text / report to the recipient.
7. Gain proofreading skills to give your writing the professional touch.

Course Outline
Day One:

- Getting started: the four stages of writing, mind maps, bullet points, etc.

- Case study: the impact of poor communication on business.

- The 7 ‘C’s of written communication.

- The inverted pyramid style of writing.
   • Delivering the key message.
   • Stating a clear purpose using the 4 ‘i’s.

- Using positive word power in negative situations.

- Using the right words to suit your audience.

- Scanning and summarising.

Day Two

- Putting it into practice.
   • Writing a complaint email.
   • Responding to customer complaint letters / emails.
   • Accepting and declining invitations courteously.
   • Financial collection letters.
   • Covering letters for job applications.
   • Dealing with non-response to previous communications.
   • Sending confirmations and polite reminders.

- Proofreading skills.